The Munroe Group, LLC

What it means	Strategic and operational, ROI-driven alignment of a client's customers, products and sales/distribution channels.
What it does	Drives revenue growth and increased ROI by ensuring: Customer focused channel mechanics that drive loyalty Channel resource allocation commensurate with return Sales efficiency derived from clear channel roles Enhanced flexibility of indirect channels Strategies and programs with a 360° channel view that minimizes conflict and maximizes growth
How we deliver it	Tailored to your specific needs, we collaborate closely with your teams to: Define channel objectives to coincide with your business objectives. Map an overlay of existing channels, customer segments and products, and assess strengths and weaknesses. Outline a new, cohesive channel strategy using proven channel strategy development and optimization tools. Develop a roadmap to implement the strategy, incorporating: Channel roles, responsibilities and organizations Business and operating infrastructures Channel management Customer interfaces Outline milestones and metrics for success, both the "what" and the "how" to monitor results.
What it looks like	Services are customized according to your needs. To get a feel for deliverables, review these: Table of Channel Optimization sample components Summary of a channel development project we completed for a competitive telecom provider

Address strategic and financial goals via strong channel strategies